This blog is brought to you by Colour Time Printing & Digital Imaging, downtown Vancouver's leading provider of printing and marketing solutions with international award-winning clientele. Established in 1978, it has a long history of providing a wide range of services from web design to beautifully printed bound books. With FSC certification and a strong commitment to the environment, Colour Time develops environmentally-responsible solutions that can match the details and demands of any project.
Is blue really THE most popular and dominant colour online? Although Blue and Red will probably continue to dominate, we can have hope for the other more adventurous brands out there. Take a look at the colours in brands from the top 100 sites in the world!
Harris Interactive conducted the study for Xerox, surveying 2,466 adults in the United States. Some data points from the survey are shown in the infographic below. We found it particularly interesting that when asked about the best way for companies to reach customers, printed marketing pieces were the number-two response, mentioned by 27 percent of respondents, behind television and radio ads, but ahead of online and mobile advertising.
Printing in colour can improve retention, productivity and generate significant financial returns. A Xerox Colour Survey examines the reasons why people choose to print in colour at work and the benefits of colour use in business documents. The survey was conducted online in April 2011 by Harris Interactive among 2,124 U.S. adults with 781 employed in an office. Continue reading
Bias towards direct mail marketing as obsolete or out of touch must be cast aside. There is no doubt that social media, SEO, and e-mail marketing are efficient ways of getting closer to your audience. However, online marketing does not necessarily guarantee results.
Although direct mail marketing has its downsides, it does drive leads and sales much more than most online marketing strategies.
The dream of a graphic designer is to create meaningful designs that communicate on a visual, intellectual and emotional level. It is the joy of being creative and having someone pay you to do it. But the reality of that dream is that it often comes with the heavy price on the creative soul. There are endless meetings, client revisions, committee-mandated direction, project managers who are frustrated art directors, long hours and often little recognition. These are the daily and universal struggles of a graphic designer and this is my loving tribute to those in the design trenches. May the creative concept never be forgotten and the good fight always be fought. If you are a graphic designer then this infographic is for you, or if you are not then no problem because you will enjoy this too.
This cartoon was designed by The Design Bureau of Amerika.
Check out this neat infographic from Print Media Centr!
Printing plays a significant role in North America and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay.
Here is a collection of facts and statistics about the U.S. and Worldwide printing industries:
Did you know that blue is the coolest colour in web design? No pun intended.
Check out this neat infographic and find out why.
Looking to glam up your current business cards or creating your first custom business cards?
Take a look at this neat infographic – it's a great guide for designing or redesigning your own cards. With advice on choosing the right font, shape, getting the right colours and choosing the perfect materials, this guide will definitely come in handy for you.
Do you know your customers as well as they know your business or brand?
In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing. And sometimes one small thing you say or do, or don’t… can trigger a new sale or make a customer happy. Or the other way around, of course.
If we fully understand these points, it will be much easier to implement a way of communicating with customers, focused on satisfaction. In other words the formula is: Business goals first, then social media to help you reach those goals.