This blog is brought to you by Colour Time Printing & Digital Imaging, downtown Vancouver's leading provider of printing and marketing solutions with international award-winning clientele. Established in 1978, it has a long history of providing a wide range of services from web design to beautifully printed bound books. With FSC certification and a strong commitment to the environment, Colour Time develops environmentally-responsible solutions that can match the details and demands of any project.
If you've had the chance to try out the latest version of Adobe Design Suite, you'll find the new "Interactive PDF" function that comes along with InDesign.
You can add video, interactive buttons, animations and more to your PDF.
Yes, very fancy. If everyone had the same configurations, software version and operating system, of course. The video portion of the PDF might not even work on someone else's computer. And forget about getting the Interactive PDF to work on the iPad – Apple hates Flash.
Our point is – it doesn't matter if you have a Mac, a PC, an Android or an iPad. A direct mail piece looks the same no matter who views it. It's fail-proof between addresses, and can be variably printed by spoken language, finance criteria or a million other options.
So, in short, direct mail is not going anywhere, as long as it is a part of a multichannel solution. As long as we still have mailboxes, technology will never outpace the printed piece.
"Linotype: The Film" is a feature-length documentary centered around the Linotype type casting machine. Called the "Eighth Wonder of the World" by Thomas Edison, it revolutionized printing and society. The film tells the surprisingly emotional story of the people connected to the Linotype and how it impacted the world. Learn more at http://www.linotypefilm.com.
Finishing is the value-added process that takes place after printing. It is the general term used to define anything done to a product after it is printed. In fact, the most critical element of the printing process is the finishing because it can help turn "common" into "unique", and "ordinary" into "extraordinary". At Colour Time, we offer a wide selection of finishing options, ranging from UV coating, embossing and foil stamping to special folds, die cuts, and glueing.
Today we focus on 5 common finishes that you can apply to your designs:
This is one of the most used finishes in printing. A varnish finish is a colourless coating of either gloss, matte, silk or satin – it is applied to enhance the look and feel of a design and can also protect the paper from wear-and-tear. It can also be applied to a selected area of the design (referred to as "spot varnish") to highlight or emphasize specific elements.
Gloss – Great for enhancing photographs. Gives a more vibrant look.
Matte / Dull – Ink colors appear softer on a matte finish. Text can be easier to read.
Satin / Silk - In between gloss and matte – not too glossy, not too dull.
UV Varnish – High shine finish applied with ultraviolet light – appears "glossier" than typical varnish.