A TV spot from France takes up the debate between 'all digital' and the die-hard defenders of paper.
Agency: Leo Burnett France, Creative Director: Xavier Beauregard, Art Director: Jérôme Gonfond, Copywriter: Hadi Hassan-Helou, Director: Bart Timmer, Deputy Chief Executive Officer: Régis Perrone, Advertising manager: Anne-Laure Faugas, TV producer: Elisabeth Boitte, Producer: Jean-Luc Bergeron, Production: Henry de Czar, Sound production: The.
If you've had the chance to try out the latest version of Adobe Design Suite, you'll find the new "Interactive PDF" function that comes along with InDesign.
It's awesomesauce.
You can add video, interactive buttons, animations and more to your PDF.
Sounds fancy?
Yes, very fancy. If everyone had the same configurations, software version and operating system, of course. The video portion of the PDF might not even work on someone else's computer. And forget about getting the Interactive PDF to work on the iPad – Apple hates Flash.
Our point is – it doesn't matter if you have a Mac, a PC, an Android or an iPad. A direct mail piece looks the same no matter who views it. It's fail-proof between addresses, and can be variably printed by spoken language, finance criteria or a million other options.
So, in short, direct mail is not going anywhere, as long as it is a part of a multichannel solution. As long as we still have mailboxes, technology will never outpace the printed piece.
Check out these direct mail samples!
Enough reading – it's time for a video! 
"Linotype: The Film" is a feature-length documentary centered around the Linotype type casting machine. Called the "Eighth Wonder of the World" by Thomas Edison, it revolutionized printing and society. The film tells the surprisingly emotional story of the people connected to the Linotype and how it impacted the world. Learn more at http://www.linotypefilm.com.
"Linotype: The Film" Official Trailer from Linotype: The Film on Vimeo.
To wind up another week, here are some refreshing samples of very unique business cards for your viewing pleasure.
If any of these cards give you some inspiration for your next design – don't forget to to drop by or give us a call so we can help you get started.
Finishing is the value-added process that takes place after printing. It is the general term used to define anything done to a product after it is printed. In fact, the most critical element of the printing process is the finishing because it can help turn "common" into "unique", and "ordinary" into "extraordinary". At Colour Time, we offer a wide selection of finishing options, ranging from UV coating, embossing and foil stamping to special folds, die cuts, and glueing.
Today we focus on 5 common finishes that you can apply to your designs:
1. Varnish
This is one of the most used finishes in printing. A varnish finish is a colourless coating of either gloss, matte, silk or satin – it is applied to enhance the look and feel of a design and can also protect the paper from wear-and-tear. It can also be applied to a selected area of the design (referred to as "spot varnish") to highlight or emphasize specific elements.
