Today we feature a marketing piece that everyone on the face of this earth has heard of – BROCHURES. At Colour Time, we have the great pleasure of printing hundreds of these every single day.
Why do people print brochures?
As you would know, brochures are used in all sorts of promotions. They're a great sales or marketing tool and are easy to give away outdoors or keep on rack displays indoors. For those who have a ton of information to share, a brochure conveniently allows you to segregate data into different categories in different panels. They can also be relatively inexpensive and there are several finishes you can choose from. Brochures are a useful and cost-effective means of promotion for any organization or individual in any industry.
How do I stand out?
Ask us about having unique folds, die-cut shapes or using eye-popping colours that will help you stand out from the boring norm. Try to avoid getting too crazy or you might forget the marketing basics of designing and printing brochures – make sure they're still a portable size and not too bulky to keep. Gone are the days of appalling clip art and overwhelming bodies of text. Clean typography and design are the name of the game, and an added flair of creativity can certainly go a long way and make an enormous impression.
So before you start your next brochure project, why don't you give us a call or visit us – our experienced team can help give you some creative ideas to get you started.
In the meantime, here's some inspiration!
Disclaimer: The images on this page are not owned by Colour Time and are used solely as design examples. Please click on the images to see their original sources.