Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. This includes everything from brochures to letterheads to banners to direct mailers and more.
Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in a campaign. Having a full range of collateral pieces (marketing pieces that are not necessarily sales pieces) will exponentially increase your image and credibility, your ability to reach your target audience and your success at staying in front of them. All these can contribute to a significant increase in your bottom line.
Today we've put together the top 7 marketing collaterals that will help you make the most out of your marketing campaign:
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1. Stationery – Business Card, Letterhead, Envelope

Why You Need It:
Allan Haley of Dynamic Graphics+Create Magazine explains:
"Business cards and letterheads are part reference tool, part promotion. They inform the recipient who you are, your position within the company and how to contact you. And if they are distinctive and easy to read, they will differentiate your company from the competition.
Business stationery is the hardcopy vehicle for communication between a company and its clients. It introduces proposals; it presents design briefs and business plans. It says, “thank you for your business,” “we appreciate working with you,” “this is how to solve the problem” and “here is the bill for our services.” Even if 95 percent of your communication is via e-mail, a PDF of a business plan, project proposal or invoice on business stationery speaks more professionally to clients than an e-mail with text set in Arial or Trebuchet."
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