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This blog is brought to you by Colour Time Printing & Digital Imaging, downtown Vancouver's leading provider of printing and marketing solutions with international award-winning clientele. Established in 1978, it has a long history of providing a wide range of services from web design to beautifully printed bound books. With FSC certification and a strong commitment to the environment, Colour Time develops environmentally-responsible solutions that can match the details and demands of any project.
 

6 Tips for Designing an Effective Banner Stand

 
GO BIG
 

At Colour Time, we have a large selection of banner materials and stands available for a wide range of applications. This includes (but is not limited to) roll-up stands, sandwich boards, trade show signage, point of purchase, table top display, outdoor stands, literature racks and pop up displays.

Any trade show exhibitor knows that a professional and eye-catching banner stand is critical in drawing visitors to their booth. At Colour Time, our most popular roll-up banner stand is 33″ x 79″ and is specially-priced this summer at $199.00 (regular $249.00).  This includes the print, hardware stand, installation and a handy carrying bag.

BannersPhoto courtesy of TKO.

That being said, today we would like to talk about some tips that will help you design an effective banner stand.

1. Use a “catch phrase”.

In order to catch a visitor’s attention, use a catch phrase that is short and large enough for people to quickly read. Make sure it states something that will make the visitor want to learn more about your product or service.

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Bonne Fête Canada!

 
Picture-Perfect Canada Day Giveaway
 

To celebrate Canada Day, we're giving away a beautiful 44" x 16" Panoramic Canvas of Vancouver! :)

vancouver-canvas-giveaway

Our Picture-Perfect Canada Day Giveaway starts today and closes on July 1, 2012.

Visit www.colourtime.com/canada-day for more details on how you can be the lucky winner of this lovely work of art!

What are you waiting for? Submit your entry now! :)

 

7 Marketing Collaterals Every Business Needs

 
Communicate with your customers.
 

Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. This includes everything from brochures to letterheads to banners to direct mailers and more.

Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in a campaign. Having a full range of collateral pieces (marketing pieces that are not necessarily sales pieces) will exponentially increase your image and credibility, your ability to reach your target audience and your success at staying in front of them. All these can contribute to a significant increase in your bottom line.

Today we've put together the top 7 marketing collaterals that will help you make the most out of your marketing campaign:

Disclaimer: The images on this page are not owned by Colour Time and are used solely as design examples. Please click on the images to see their original sources.

1. Stationery – Business Card, Letterhead, Envelope

Valens Energy Drink Identity

Why You Need It:

Allan Haley of Dynamic Graphics+Create Magazine explains:

"Business cards and letterheads are part reference tool, part promotion. They inform the recipient who you are, your position within the company and how to contact you. And if they are distinctive and easy to read, they will differentiate your company from the competition.

Business stationery is the hardcopy vehicle for communication between a company and its clients. It introduces proposals; it presents design briefs and business plans. It says, “thank you for your business,” “we appreciate working with you,” “this is how to solve the problem” and “here is the bill for our services.” Even if 95 percent of your communication is via e-mail, a PDF of a business plan, project proposal or invoice on business stationery speaks more professionally to clients than an e-mail with text set in Arial or Trebuchet."

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