Rock stars and fans. They go together like peanut butter and jelly. Batman and Robin.
So why don't more companies have fans like rock stars? If you said "because everyone's naturally a fan of music," you'd be partly correct. True, rock stars do create products that are easy to be fans of. But it can't be just about the product, because we have brands making extremely "boring" products—industrial lubricants, diapers, and orange-handled scissors—that have armies of fans.
Is blue really THE most popular and dominant colour online? Although Blue and Red will probably continue to dominate, we can have hope for the other more adventurous brands out there. Take a look at the colours in brands from the top 100 sites in the world!
Harris Interactive conducted the study for Xerox, surveying 2,466 adults in the United States. Some data points from the survey are shown in the infographic below. We found it particularly interesting that when asked about the best way for companies to reach customers, printed marketing pieces were the number-two response, mentioned by 27 percent of respondents, behind television and radio ads, but ahead of online and mobile advertising.
Printing in colour can improve retention, productivity and generate significant financial returns. A Xerox Colour Survey examines the reasons why people choose to print in colour at work and the benefits of colour use in business documents. The survey was conducted online in April 2011 by Harris Interactive among 2,124 U.S. adults with 781 employed in an office.Continue reading →
Direct mail marketing is a great way for your business to reach new customers, target a specific demographic for leads, and test new advertising campaigns. Unlike most type of online marketing, the efficacy of your direct mail campaign is easy to quantify with mailing and response data.
You can test and re-test new ad designs regularly within your direct marketing campaign. If you start out with a good design, you’ll get faster results and a greater ROI right off the bat. Follow these five design tips to improve your mailing’s chances of success.
Bias towards direct mail marketing as obsolete or out of touch must be cast aside. There is no doubt that social media, SEO, and e-mail marketing are efficient ways of getting closer to your audience. However, online marketing does not necessarily guarantee results.
Although direct mail marketing has its downsides, it does drive leads and sales much more than most online marketing strategies.
Every profession has its own set of rules and graphic design is no different. It is an ever-evolving field, however the basics remain the same. We have stressed the importance of following a few essential rules time and time again. New designers (specifically) cannot do without these and avoiding basic rules can lead to an untimely death of your career.