As Long As We Have Mailboxes, Technology Will Never Outpace The Printed Piece

If you've had the chance to try out the latest version of Adobe Design Suite, you'll find the new "Interactive PDF" function that comes along with InDesign.

It's awesomesauce.

You can add video, interactive buttons, animations and more to your PDF.

Sounds fancy?

Yes, very fancy. If everyone had the same configurations, software version and operating system, of course. The video portion of the PDF might not even work on someone else's computer. And forget about getting the Interactive PDF to work on the iPad – Apple hates Flash.

Our point is – it doesn't matter if you have a Mac, a PC, an Android or an iPad. A direct mail piece looks the same no matter who views it. It's fail-proof between addresses, and can be variably printed by spoken language, finance criteria or a million other options.

So, in short, direct mail is not going anywhere, as long as it is a part of a multichannel solution. As long as we still have mailboxes, technology will never outpace the printed piece.

Check out these direct mail samples!

Millionaire Golf Tournament

Gü

Heineken

Cisco – "Back To School" Mailer

Siemens Financial Services

PlasticsEurope

Happy Badger Studio

Accumetrics – Accumetrics One in Three Awareness Mailer Campaign

Nespresso

Tandy Group

Roland

Toyota Innova Campaign