On August 20, The Wall Street Journal headline read, ”Groupon Investors Give Up,” noting that backers of Groupon, Inc. were “heading for the exits, joining investors who have lost faith in companies that had been expected to drive a new Internet boom.”
Do you know your customers as well as they know your business or brand?
In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer that wants to become familiar with your product or services as well as your competitors before committing. And sometimes one small thing you say or do, or don’t… can trigger a new sale or make a customer happy. Or the other way around, of course.
If we fully understand these points, it will be much easier to implement a way of communicating with customers, focused on satisfaction. In other words the formula is: Business goals first, then social media to help you reach those goals.
Our HP Indigo Press was designed with the environment in mind! 
See how using an Indigo Press can help you make printing with a better environmental profile part of your future.
If you've had the chance to try out the latest version of Adobe Design Suite, you'll find the new "Interactive PDF" function that comes along with InDesign.
It's awesomesauce.
You can add video, interactive buttons, animations and more to your PDF.
Sounds fancy?
Yes, very fancy. If everyone had the same configurations, software version and operating system, of course. The video portion of the PDF might not even work on someone else's computer. And forget about getting the Interactive PDF to work on the iPad – Apple hates Flash.
Our point is – it doesn't matter if you have a Mac, a PC, an Android or an iPad. A direct mail piece looks the same no matter who views it. It's fail-proof between addresses, and can be variably printed by spoken language, finance criteria or a million other options.
So, in short, direct mail is not going anywhere, as long as it is a part of a multichannel solution. As long as we still have mailboxes, technology will never outpace the printed piece.
Check out these direct mail samples!
Have you ever seen DIRECT MAIL come alive in your hands?
Watch this video and see how direct mail continues to evolve!
With technology like augmented reality applications and QR codes, DIRECT MAIL steps up to a whole new level.
"Mail pieces and technology are like the high school quarterback and the well-liked cheerleader. Direct mail is the star quarterback: reliable, smart, and firm to the touch. Technology is the flashy cheerleader: sharp features, full of new ideas and occasionally loud. Put them together and you have the prom queen and king.
With QR codes and augmented reality applications, direct mail can come alive in your hands. Direct mail immediately becomes social with a scan of the smartphone and an offer to share. Direct mail pieces can immediately transport you to a 3-D world with augmented reality. The applications are endless, and with the evolution of smartphone technology, new ways to have your phone interact with the printed piece will continue to evolve."
Check out the video below!
See why the HP Indigo 5600 Digital press is the most versatile press that delivers industry-leading print quality for commercial printing.