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This blog is brought to you by Colour Time Printing & Digital Imaging, downtown Vancouver's leading provider of printing and marketing solutions with international award-winning clientele. Established in 1978, it has a long history of providing a wide range of services from web design to beautifully printed bound books. With FSC certification and a strong commitment to the environment, Colour Time develops environmentally-responsible solutions that can match the details and demands of any project.
 

What Your Brand Colours Say About Your Business

 
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The most prominent brands in the world are defined by their colours. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colours in their logo, website, and product to appeal to customers. It’s important to think about how you utilize colours and what the colours you choose say about your business.

Research has found that different colours provoke very different reactions in people. Integrating your brand colours in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each colour can help you connect with your consumers. Check out the infographic below!

 

True Colours

 

View the original article here.

 

VIDEO: “Linotype: The Film” Official Trailer

 
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Enough reading – it's time for a video! :)

"Linotype: The Film" is a feature-length documentary centered around the Linotype type casting machine. Called the "Eighth Wonder of the World" by Thomas Edison, it revolutionized printing and society. The film tells the surprisingly emotional story of the people connected to the Linotype and how it impacted the world. Learn more at http://www.linotypefilm.com.

 

"Linotype: The Film" Official Trailer from Linotype: The Film on Vimeo.

 

How printing led to the invention of air-conditioning in 1902 that changed the world

 
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willis carrier

Willis Carrier, the inventor of air-conditioning.

It was another scorcher. The week before, seven deaths tied to the heat had been reported. New York City's public baths were jammed with people desperately trying to cool down. The newspapers, following US President Theodore Roosevelt's vacation on Long Island, said he had been out horseback riding when a thunderstorm rolled in. It was so hot, he did not mind getting soaked.

What the newspapers did not report was that something had happened involving the second floor of a Brooklyn printing plant – something that changed everything.

What happened was air-conditioning. Sort of. July 17 was the date on blueprints for newfangled equipment to temper the air.

A junior engineer from a furnace company figured out a solution so simple that it had eluded everyone from Leonardo Da Vinci to the naval engineers ordered to cool the White House when President James A Garfield was dying: controlling humidity. It was world-changing.

"Air-conditioning, in the broad sense, had a profound effect on the way people lived and worked," said Bernard A Nagengast, an engineering consultant who specialises in the history of air-conditioning and heating.

"It allowed industry to operate in ways it couldn't operate before, in places it couldn't operate before." "It all but redefined cities and city-states like Singapore, sometimes called the air-conditioned nation," said Eric B Schultz, a former Carrier Corp executive and author of a recently published company history.

And, Schultz said, the Internet, because air-conditioning minimised dust, making possible clean rooms for computer manufacturers and electronics companies.

carrier building 1940Carrier Corporation in the 1940s or 1950s, and today. Its second floor was first air-conditioned in 1902.

carrier buildingWindow units now dot the exterior of the building.

In time there would be window-mounted air-conditioners to drip on people on the sidewalk below (or fall out and cause injuries). And there would be brownouts in the summer as air-conditioners put a strain on power plants.

But in 1902, there was a printing plant, and a problem.

The plant in Brooklyn had just been completed, Nagengast said. It was built for a company that printed the humour magazine Judge, which carried fanciful illustrations. The printing company had to run each page of the magazine through the press once for each colour on the page. Sometimes one colour was printed one day, and another colour the next.

The problem was that paper would absorb moisture from the sticky Brooklyn air and expand by a fraction of an inch, enough so that the colours would not line up properly.

Worse, he said, "the ink refused to dry fast enough." And the printer could not wait. There was a schedule. There were subscribers who expected the next issue to land in their mailboxes, no matter what.

The junior engineer who tackled the problem was Willis Carrier, who went on to start Carrier Corp. His plan was to force air across pipes filled with cool water from a well between two buildings, but in 1903, he added a refrigerating machine to cool the pipes faster.

aircon 1935A store with air-conditioning, about 1935. The counter-high box next to the cash register is part of the system.

"Carrier was not happy with the pipes," Schultz said, and a couple of years later he had a brainstorm that Schultz called "one of Carrier's essential genius insights," a system that worked far better.

View the original article from The New York Times here.

 

 

6 Typography Dos and Don’ts Everyone Should Know

 
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There's a reason why we're not all graphic designers – "nice fonts" can be subjective, however, there are a lot of basics that we all can – and should – know. For any designer, setting type is a common and very important task. While honouring the text we're setting, we need to also determine its legibility and readability. In doing so, we provide the text with a range of qualities encouraging and empowering a reader to either skim quickly to a specific snippet of information or comfortably digest larger sections of the text.

While there aren't any hard rules for selecting fonts, here are a few guidelines that may help you on your way.

1.   Follow the rule of 3

The only quantitative rule for design is the “Rule of 3”. When you start tweaking the fonts of your document, be sure to apply no more than three typefaces per design (or page). That’s not to say that you can’t use multiple styles within a font family (i.e. Helvetica Bold for headlines and Helvetica Light for photo credits), just be mindful of not mixing too many typefaces and styles – fight the temptation to blend Impact, Courier and Trebuchet in the same document. While there might be a few exceptions to this rule, it’s a good sanity check, to ensure that you don’t go overboard and over-complicate your design. And as a good rule of thumb, you should probably just avoid Papyrus and Comic Sans. Always. Just take our word for it.

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33 Creative Business Card Designs

 
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To wind up another week, here are some refreshing samples of very unique business cards for your viewing pleasure.

If any of these cards give you some inspiration for your next design – don't forget to to drop by or give us a call so we can help you get started. :)

 

four seasons

bird

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Colour Palettes To Inspire You

 
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The colour palette is an incredibly important aspect of any design – it has the power to shape the entire personality of whatever it is you’re creating. For a graphic designer, finding the right colour palette is as important as good code is to a web developer. Some people just “have it in them”, while some can find it rather challenging. With an overwhelming number of choices available, it can be very difficult to decide on a colour scheme.

So if you don’t know where to begin or are simply looking for some inspiration – here’s a little “picker upper” we’ve put together to help you get started. :)

Colour-Palettes

To download a free PDF version of the palettes featured above, click here – Colour Palettes by Colour Time